innocent’s email database has organically grown from 5,000 to 200,000 with Pure360 The Challenge The team at Pure360 can remember a time when the innocent email newsletter was being produced in their outlook system, in plain text, manually adding the recipients into the ‘BCC’ eld and sent out on a desktop. When their subscribers grew as exponentially as the company, innocent realised that pasting 5,000 addresses into an email was not only impractical but they should really start nding out whether people were actually reading their newsletter. Turning to the PureCampaign email software solution, they were able to begin to see how many people were opening their email marketing campaign and how deep they were going. With a new and comprehensive insight into what content the family were enga

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