From it s origins as a book in 1 954 designed to list and aut hent icate world records, Guinness World Records has become a mult imedia brand agency offering a range of product s and services. Their mission is to celebrate t hose who go furt her, faster, and beyond anyone else on eart h and t urn t he incredible into t he official. Guinness World Records aims to inspire people to read about and part icipate in world record at tempt s. Their book holds a world record of it s own, as t he best - selling copyrighted book of all t ime, exceeding 1 00 million in sales. Because inclusiveness and passion are among t he company? s values, t hey work wit h global brands interested in set t ing world records as part of market ing campaigns. Generat ing media at tent ion is good for t h

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