The Challenge Faber & Faber wanted to use email marketing to communicate, as easily and immediately as possible, any piece of news or information which their subscriber base would be interested in. Faber has a number of mailing lists for dierent parts of their business, including general news about books and the arts, their bespoke print-on-demand catalogue and their new creative writing academy. Like true email marketing pros they’re growing their lists organically and seeing their subscriber numbers grow at a steady rate. The Solution The newsletter is an integral part of Faber’s online strategy, enabling them to engage with readers, book buyers and aspiring writers in a way that that is easily digestible . This is becoming increasingly important as the gap between retailers and book bu

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