Case Study: Tetley Tea see list size increase of 17% after integrating PureCampaign Using Pure360 and iV Platform integration to reward customers and capture prospects The objective Tetley Tea wanted to offer their customers a chance to get great discounts on their selection of teas with a “50p off” coupon delivered across all digital channels including Email, Facebook Twitter and Video on Demand, with the aim to both reward loyal existing customers and capture new potential customers. Tetley also wanted to use this as a case study to launch global voucher campaigns across new territories. The iV Platform and Pure360 solution was chosen as it offered the ability to create and track the coupon campaign centrally and broadcast it through all digital channels. The integration The IV Platform

Join for free to read