LinkedIn’s Brand and Demand Playbook How to spark awareness, engage, and convert your target audience across the buyer's journey Source: IPA Study, Marketing Effectiveness in the Digital Era LinkedIn’s Brand and Demand Playbook | 2 As a marketer, do you focus on brand or demand? Brand Marketing Developing and nurturing a relationship with your audience and positioning your brand as a trusted, helpful industry leader over the long term, so when they’re ready to buy, buyers think of your products and services first. Demand Marketing Creating urgency around specific offerings and services to drive immediate growth. These activities are highly targeted to encourage and excite key audiences to drive demand and help your business achieve its goals. Chances are you answered

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