The Center for Creative Leadership uses LinkedIn Events to build brand value and learn more about its audience Location: Greensboro, NC No. of Employees: 501-1,000 | Industry: Professional Training & Coaching Challenge Solution • The Center for Creative Leadership (CCL), a nonprofit organization focused on leadership development, was experiencing terrific engagement from its overall LinkedIn strategy, especially its LinkedIn Live series. They were already reaping the benefits of live video, seeing an average of 11,000 views (almost 5x that of pre- recorded videos). • But the sales team was unsure of the best way to leverage those successful live presentations. “They were struggling with how to promote the Live conversations we were having from our company page, and

Join for free to read