This playbook outlines the top B2B marketing objectives for 2025—brand awareness, lead generation, client retention, sales support, and demand generation—using a football-inspired framework. Each section provides clear tactics, such as consistent brand identity, storytelling, ABM targeting, gated content, retargeting, loyalty programs, satisfaction surveys, and sales enablement assets (pages 3–5). The bonus “Demand Generation” play blends inbound and outbound strategies powered by personas, curated lists, and CRM insights. The guide encourages adaptability, alignment, and data-driven execution to drive year-ahead success.

Join for free to read