Visit marketing.linkedin.com to get started with LinkedIn Marketing Solutions. Challenge • After a rebranding exercise, entomo (formerly KPISOFT) sought to differentiate its brand in a crowded marketplace and drive revenue growth through marketing-generated pipeline opportunities Headquarters: Singapore | No. of Employees: 201 – 500 | Industry: Information Technology & Services entomo drives pipeline growth by layering LinkedIn’s precise targeting with intent data integration Results Solution • Adopted a unique vertical-specific marketing approach to speak directly to audiences in key industry verticals • Leveraged LinkedIn’s targeting capabilities to precisely define and engage industry audiences • Layered on audience intent data via LinkedIn’s integration with G2.

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