Research from the Content Marketing Institute and Marketing Profs shows that 75% of B2B marketers use LinkedIn for paid social campaigns, with 79% reporting the best results. LinkedIn offers powerful lead generation tools and a highly engaged audience. However, with many brands competing for attention, it's important to leverage LinkedIn's features, including purpose-built tools and partner solutions. Key reasons for LinkedIn's effectiveness in lead generation include its 57 million companies and 800 million users, with 4 out of 5 members influencing business decisions, and higher conversion rates from organic event leads and event ads.

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