No. of Employees: 10,000+ Headquarters : Palo Alto, CA Industry: Information Technology & Services Moving the needle on Brand, Demand and ABM HP Business Personal Systems and PHD partner with LinkedIn for a full-funnel audience strategy and brand study Reach, nurture and shift brand consideration across key audience segments Gather deep firmographic behavioural insights on key segments to shape future strategic planning such as frequency, creative preference and optimal brand-to- demand ratio Penetrate reach and engagement in key account list and advance Account Based Marketing (ABM) objectives From a brand perspective, the campaign saw: 9+ uplift in exposed audience to message association (strength in creative) 9+ uplift in ad recall (strength in audience mindset and relevance

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