upGrad combines brand and demand efforts to drive ROI on LinkedIn “ We adopted a two-fold approach on LinkedIn - building the upGrad brand in the market and targeting the right audience in the right mindset. The strategy paid off and we saw a remarkable improvement in the quality of leads, resulting in cost optimization and better ROI for the business. ” Rahul Karthikeyan Head - Digital Marketing Headquarters: Mumbai, India No. of Employees: 1,095 | Industry: E-Learning Challenge Solution upGrad saw a surge in demand for online learning and launched a host of additional programs in new areas to attract a broader audience. However, to get good quality enrollments, they recognized the need to build brand awareness while furthering their key proposition of ‘lifelong learnin

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