LeadIQ leveraged Pipeline360 to execute account-based marketing (ABM) integrated media programs aimed at targeting enterprise sales organizations and mid-market accounts. By combining digital display advertising and content syndication, LeadIQ improved account coverage and lead conversion. A/B testing further optimized engagement strategies, while the insights dashboard provided valuable demographic and firmographic data for target accounts. This approach is projected to generate $5–$6 million in pipeline growth and achieve 80% coverage of target enterprise accounts with opportunities.

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