Pipeline360 empowers B2B marketers to drive 2024 revenue growth by aligning Account-Based Marketing (ABM) with demand generation. The platform helps unify messaging, extend reach through third-party channels, and support the entire buyer journey—from acquisition to expansion. Key strategies include integrating ABM with lead gen, leveraging lifecycle revenue marketing, and redefining content to support all funnel stages. With advanced targeting, data governance, and campaign execution, Pipeline360 enables cross-channel personalization, improves marketing ROI, and accelerates pipeline growth. Clients like Ivanti have seen up to 41% of their pipeline sourced directly from marketing.

Join for free to read