Fivetran used Pipeline360's account-based marketing (ABM) capabilities to target enterprise customers effectively, addressing challenges of long evaluation cycles and complex decision-making. By leveraging reliable lead data and personalized targeting, Fivetran identified ideal customer personas and converted high-quality leads. The partnership with Pipeline360 led to $2.3 million in closed business and influenced $21 million more, showcasing ABM's role in driving enterprise growth through precision targeting and efficient lead management.

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