Writer, a generative AI platform, addressed buying group gaps in its database by leveraging Pipeline360 and 6sense to target enterprise IT personas aligned with its Ideal Customer Profile. By using content syndication and targeted display campaigns, Writer expanded its database with relevant leads and nurtured them with tailored content. This approach led to a six-figure opportunity closing within eight months. The strategy highlighted the value of integrated marketing campaigns for scaling enterprises in competitive markets, emphasizing the importance of long-term audience engagement.

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