About Mapiful Any map you can think of, creative text and photos, stars, and zodiac signs: Mapiful makes it easy to design unique custom posters with one-of-a-kind significance. From a favorite city to a happy memory, Mapiful brings it to you framed on your wall. Situation It may be a niche business, but Mapiful’s target customers are all over the map. Travel buffs, stargazers, the creative, and the nostalgic: Mapiful’s customers are diverse, but its products are specialized. So having a broad array of partners out there showcasing its products, generating awareness, and connecting with prospects is vital to driving new sales. Unfortunately, the company’s partnership program growth was constrained by its platform and processes. Its tracking system was overly technical and off-put

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