Instana leveraged the Integrate Demand Acceleration Platform and Pipeline360 to enhance its account-based marketing (ABM) strategy. By targeting key accounts in North America and EMEA, using segmented digital display ads and content syndication, Instana nurtured 271 accounts through the buyer journey stages. This approach influenced $6 million in open opportunity pipeline and $1.2 million in closed-won opportunities. The strategy emphasized personalization, cross-channel alignment, and automation, resulting in a predictable and scalable pipeline for global demand generation.

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