Case Study
Invoca Wins with PFL
www.PFL.com | 800-930-5088 inquire@pfl.com Case Study Invoca Wins with PFL Summary Invoca uses PFL to deliver a 1,500% return on investment (ROI) for their dimensional mail outreach campaigns—while simultaneously slashing production costs by 75%. The Challenge Invoca, the leading call intelligence platform, has built a large and engaged customer base. Growth was a key goal for the marketing team, but they were having challenges reaching key decision-makers. Digital fatigue—the tendency to disregard email and web campaigns because of overexposure to them—was creating a low response barrier between Invoca and their prospects. While they had robust digital campaigns, the team at Invoca was just not seeing the results they wanted from those channels.