www.PFL.com | 800-930-5088 inquire@pfl.com Case Study Exabeam has Record Breaking Success with TMA ® Summary Exabeam used the Tactile Marketing Automation® (TMA®) solution from PFL for a marketing campaign targeting information security executives to double their campaign pipeline goals while earning a staggering 1:120 ROI with an integrated ABM campaign. The Challenge Exabeam, a leading provider of big data security analytics, was looking for a better way to reach their prospects. Their conversion numbers were strong throughout each stage of the sales cycle, but Exabeam needed a way to increase the number of prospects entering the pipeline. According to Rick Caccia, CMO at Exabeam, “I wanted to accelerate the process of connecting our fi

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