CASE STUDY HOW STRATEGIC RECRUITMENT GENERATED OVER 6,600 NEW CONTENT AFFILIATES FOR RETAILER ® ® SUMMARY One of Acceleration Partners’ top clients challenged us with recruiting 6,600 new high- quality content affiliate for their program in a very short time-frame. Not only did the AP team accomplish this goal, they beat it and helped the retailer increase their affiliate join rate by 127 percent over a five month period. TARGETED RECRUITMENT A longtime client of Acceleration Partners wanted their affiliate recruitment to focus more on content sites. In August, 2016, the client presented our team with an attractive but formidable incentivized challenge: recruit 6,600+ new content affiliates by the end of their fiscal year (Jan 28th) and receive a substantial bonus. “When this recru

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