CASE STUDY NEW AFFILIATE PROGRAM DRIVES 49% LEAD CONVERSION RATE ® ® SUMMARY Acceleration Partners helped client (Client X) establish a second affiliate program focused on the “sell” side of their business; attract better affiliates to their existing affiliate program focused on the “buy” side of their business; and drive a lead conversion rate of 49%. NEW NEEDS, OLD CHALLENGES When Client X was introduced to Acceleration Partners, their affiliate program was on auto- pilot, with no dedicated resource to oversee its success. They didn’t have the internal bandwidth or internal expertise to manage their program in-house and many of their existing affiliates were taking advantage of their trademark terms and engaging in some fraudulent behavior. Their affiliate program was also focuse

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