Parse.ly’s "How to Do Better Content Marketing" outlines a strategic, data-driven approach to content marketing. It emphasizes understanding business goals, customer journeys, and audience needs to create impactful content. By prioritizing high-value ideas, repurposing existing content, and maintaining a structured content calendar, businesses can improve efficiency and effectiveness. Regular content audits help optimize performance, enhance SEO, and eliminate outdated material. Repurposing content maximizes ROI and engagement, ensuring continuous impact. This guide provides a framework for creating content that attracts readers and drives business results.

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