Nationwide Building Society aimed to become the UK's top choice for financing by attracting top talent. To achieve this, Resourcing Brand and Attraction Manager Lee Griffiths brought recruitment in-house using LinkedIn Recruiter, reducing dependency on costly external agencies. By leveraging LinkedIn for brand awareness and personalized InMails, the team achieved a 32% open rate, tripled their LinkedIn followers to over 70,000, and drove significant traffic to their career site. This data-driven approach enabled efficient talent tracking and identification, helping Nationwide control its recruitment process more effectively.

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