CLIENT A millennial-focused financial technology company offering users cash rewards when they make purchases via the company’s mobile app. This company also acts as an affiliate by promoting brands in their marketplaces. THE AFFILIATE PARTNER Givling is a crowdfunding app that helps people pay off their student loans by playing trivia. Participants complete offers for a chance to enter, but also complete offers for series of clues that announce the winners. Givling is also an affiliate partner to brands. AN OUT-OF-THE-BOX OPPORTUNITY After brainstorming opportunities for growth with Givling, the Acceleration Partners team received the go-ahead from their client to test an out-of-the-box affiliate marketing collaboration: a live, 48-hour Facebook Live campaign with their affiliate

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