Acceleration Partners helped Blurb drive incremental sales from new customers and cost-effectively realize impressive return-on-ad-spend (ROAS).
Acceleration Partners helped Blurb drive incremental sales from new customers and cost-effectively realize impressive return-on-ad-spend (ROAS).
3 PagesA CONTENT-FOCUSED CREATIVE COMPANY Blurb is a highly-reviewed American self-publishing platform that enables personal book-makers, authors, designers, photographers and businesses to create, publish, sell, and distribute photo books, trade books, and magazines in print and digital formats. Their popular affiliate program, managed by Acceleration Partners for over six years, has predominantly been promoted by content affiliates with a few loyalty affiliates sprinkled in. Like many companies, especially in the past five years, Blurb had elected not to work with coupon affiliates as they were skeptical about their ability to drive incremental sales. PROBLEMATIC PROJECTIONS In the beginning of Q4 2017, Blurb made the strategic decision to adjust the commission structure of their affili
