A SLUMP IN SALES Since the inception of our client’s affiliate program, coupon affiliates played a key role in helping drive sales to their online marketplace of independent artists. However, as time went on, the client grew concerned that these sales weren’t incremental. So, in 2015, the client decided to only accept content affiliates into their program. To accommodate their request, the Acceleration Partners team focused their efforts on recruiting, activating and optimizing content-focused affiliates (bloggers, review sites, etc.). Within a few months of making this change, sales took a hit. What’s more is that getting revenue volume back to where it was when coupon affiliates were a part of the program was a constant struggle. The significant downtrend in sales was due to the f

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