How Expressen promoted advertiser app downloads with branded content &Why Expressen uses Qualifio Collect first-party data & newsletter opt-ins to personalise their marketing messages to readers. Have a broader scope of interactive formats that the branded content team can offer to advertisers. Offer new formats customised to their advertisers’ objectives that offer transparent reporting. Expressen is one of two largest newspapers in Sweden, owned by the group Bonnier, made up of the Nordic region’s leading media companies.KRY Campaign KRY is a mobile app allowing patients to consult a qualified health professional within minutes, by video call via their smartphone or tablet. Increase awareness of the types of appointments patients can benefit from the app. For example, pa

Join for free to read