How betevé got closer to its audience through gamification
How betevé got closer to its audience through gamification
13 Pages& How betevé got closer to its audience through gamification2 www .qualifio.c om betevé, Barcelona’s own media betevé is Barcelona’s public broadcaster. Through its content, it represents all those who, in one way or another, maintain a connection with the city. To become Barcelona’s leading source of information in terms of local news, betevé is present on different channels: TV, radio, web and social media.www .qualifio.c om Gamification as a lever for growth and engagement betevé’s digital strategy seeks, among other things, to improve KPIs related to the growth of its website traffic and the positioning of its brand. Increase website traffic Increase engagement Increase the number of page views Get to know its audience better Increase the time spent on the website Grow its d
