About As part of its partnership with mobile operator Sosh, L’Étudiant chose to focus on a simple, fun and effective interactive format: the instant win. To participate and try to win one of the many prizes offered by Sosh, users simply had to encode their contact information and immediately discovered whether they had won! An opt- in for the Sosh newsletter was also proposed in the form. For the “losers”, a personalised message was displayed inviting them to join Sosh on their campus to take on another challenge and try to win even more gifts. How? The first of a long series of campaigns! How L’Étudiant uses Qualifio to meet its advertisers needs Offer advertisers original and interactive branded content packages that are fully integrated into editorial content and totally un

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