Interactive content as a lever to generate traffic and qualify data
Interactive content as a lever to generate traffic and qualify data
12 Pages& Interactive content as a lever to generate traffic and qualify data The NGroup success story2 www.qualifio.com In 2012, NGroup was one of the first media groups to test the Qualifio platform, alongside the Rossel, RTL and Roularta groups. The idea of going digital and using interactive content to build lasting, meaningful connections with its listeners had appealed to the group. Due to a lack of digital resources, NGroup had not fully invested in the Qualifio platform and interactive marketing. It has only been two years since the group decided to focus on all its brands' digital strategy with a very different DNA. NGroup is the media group bringing together the French-speaking radio stations Nostalgie, NRJ and Chérie in Belgium. Kim Beyns COO of NGroup “The weakest link in a mass m
