How TV Drives App Downloads Increasing Brand Awareness + App Installs with TV data2 Promoting app downloads with TV-to-digital retargeting Alphonso and Tremor Video DSP worked with a leading mobile app developer to target granular audiences derived from TV viewership data. 3 Source: Alphonso TV Audience data 24th Apr to 13th May, 2018 Network Analysis In promoting its app, the brand wanted to reach affluent, upscale audience, including business professionals. Alphonso TV data helped pinpoint those viewers on specific networks and programs, combining audience demographics with TV viewership trends. Top networks identified including lifestyle, business news, general news networks, and the Tennis Channel. The Alphonso Viewership Index shows which networks and programs the target

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