& How a supermarket chain uses Qualifio to drive online traffic and build a real community Coop Supermarkten’s success story2 www .qualifio.c om Supermarkets face many challenges when going through their digital transformation. They are trying to maintain a close relationship with their consumers whilst adapting to their constantly changing expectations and preferences. More than ever before, supermarket chains are looking to increase their digital presence and to bridge the gap between the online and physical worlds. In this context, we spoke with Leanne De Jong, content coordinator at Coop Supermarkten. Coop Supermarkten is the sixth largest supermarket chain in the Netherlands with a 3.7% market share and 300 store locations. For four years now, they have adopted an omnichannel s

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