App Downloads Goal A developer with a mobile app designed to help users calculate their taxes was seeking to increase downloads. Details UpSnap designed a nationwide mobile advertising campaign, including creative design services, to drive app downloads, opens and consumer engagement. UpSnap used its proprietary caller analytics tool to profile consumers to optimize app downloads, and a third-party vendor was used to track app usage. Results App downloads happened so quickly that the customer’s budget was depleted early in the campaign. In the process, the app quickly went from 368 th to the top 10 most popular financial apps on Android.

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