HOW PandaDoc GENERATED 44 DEMO REQUESTS IN 1 WEEK WITH METADATA BUSINESS RESULTS 44 demo requests in first week +11% lead-to-opportunity rate THE COMPANY PandaDoc is a fast-growing SaaS firm that closes more deals with proposal software. Sales teams of any size and from any industry can create, send, track, and eSign beautiful proposals and quotes. Marketing loves the pre-approved templates and sales reps love that they can easily track any proposal status in real-time. Their customers frequently report a 65% decrease in doc creation time and a 28% increase in close rate. THE PROBLEM To continue on their growth path, PandaDoc knew they needed to educate target customers on how the PandaDoc platform differed from single-purpose electronic signature solutions. At the same time, they n

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