How Electricity Monster Increased Revenue by 300% in 6 Months Who doesn’t want more high-quality leads from their paid search campaigns? It’s on every marketer’s wish list, but David Fitzgerald, General Manager at Electricity Monster, knew that simply wishing was not enough. The 30- employee, Australian-market utility broker firm was all too familiar with being burned by paid search agencies in the past. “We’ve worked with three agencies now, and every time they would sign us up for a monthly plan, and the bills would keep coming,” David said. The problem? The bills were piling up, but the leads were not.“We knew we were wasting money, but didn’t know how or why,” David said. He decided to shift away from the agency route and towards a new solution... Taking the Plunge with WordStream Advi

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