Goldcast, a platform for B2B event marketers, partnered with Intentsify to address challenges in expanding brand awareness and building their email database. They aimed to attract demand gen and event marketers in the tech space to their events. Intentsify's intent-driven Demand Generation Program significantly enhanced Goldcast's efforts, generating a look-alike target account list (TAL) and achieving a 10x pipeline-to-spend ratio in just two months. This partnership enabled Goldcast to acquire high-quality, intent-qualified leads, improving their sales pipeline and lead quality, and allowing for more efficient content syndication and lead management.

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