Case Study

High-Impact Growth - Rapidly Create $3.8M in Pipeline by Addressing the Top of the Funnel

High-Impact Growth - Rapidly Create $3.8M in Pipeline by Addressing the Top of the Funnel

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> PREVIEW INTEGRATE High-Impact Growth Rapidly Create $3.8M in Pipeline by Addressing the Top of the Funnel Iron Mountain is the leading provider of storage and information management, assisting more than 156,000 organizations in 36 countries with storing, protecting and managing their information. The Demand Gen and Marketing Ops teams at Iron Mountain were spending significant time and energy sourcing and managing lead providers, processing contact data, and measuring program results – but it couldn’t keep up with pipeline requirements. HIGHLIGHTS Integrate’s Demand Orchestration Software not only provides Iron Mountain with much-needed efficiencies, it’s boosting lead volume and quality, resulting in millions of dollars in marketing-attributed pipeline. $3.8 million in influenced

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