Advanced Business-to-Business lead generation company, True Influence, uses Integrate to increase their monthly pipeline by $250,000.
Advanced Business-to-Business lead generation company, True Influence, uses Integrate to increase their monthly pipeline by $250,000.
2 Pages. . Integrate Case Study, True Influence Integrate Case Study Overview True Influence is an expert B2B marketing company that specializes in behavioral based email marketing. The company has 20 million business contact records in their email database. A proprietary global technology engine scores the behaviors of every record allowing them to identify the most valuable people to include in the targeting for a particular offer. It takes the worry out of email marketing. Like any publisher, True Influence was always on the lookout for new campaign sources. In September 2010, they were contacted by the performance marketing platform, Integrate.com. Brian Giese, CEO of True Influence, was intrigued by Integrate’s overview. There were very few similar services in the B
