This eBook outlines a 6-step Precision Demand Marketing (PDM) model combining ABM and demand strategies for efficient, data-driven B2B marketing. It focuses on segmentation, buyer group identification, intent-based targeting, program execution, scoring, and sales alignment to prioritize high-value accounts. Using a fictional company, Acme Co., the guide details how structured data processes and marketing ops enable precise execution across channels, enhancing pipeline impact and ROI. The approach is powered by Integrate’s Demand Acceleration Platform to unify targeting, activation, and measurement.

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