Case Study

Tech-Enabled, Data-Driven Expertise: The New Agency Formula for B2B Marketing

Tech-Enabled, Data-Driven Expertise: The New Agency Formula for B2B Marketing

Pages 8 Pages

1 © 2017 Integrate, Inc. | www.integrate.com Tech-Enabled, Data-Driven Expertise: The New Agency Formula for B2B Marketing Customer Story: Just Media ABOUT JUST MEDIA As an agency focused on servicing all the paid media requirements of its clients, Just Media provides an infrastructure of expertise and technology to execute media strategies that consistently achieve client objectives. GREAT OPPORTUNITIES LAY BEHIND NEW CHALLENGES Never have there been so many avenues available to engage potential customers as they move through their decision- making process, be this buying personal tech or business products. However, with these vastly increased opportunities to interact with customers come challenges; namely, selecting, managing and measuring all these media channels to optimiz

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