Case Study

Scaling A Global Demand Center By Automating Top-Funnel Digital Marketing

Scaling A Global Demand Center By Automating Top-Funnel Digital Marketing

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> PREVIEW INTEGRATE Scaling A Global Demand Center By Automating Top-Funnel Digital Marketing HIGHLIGHTS RES is a global provider of technology that creates, automates and secures the digital workspace enabling anytime, anywhere access to a company’s applications and services. Like many B2B marketing organizations, the RES team was spending a significant amount of budget and resources to discover and identify new prospects to fuel their sales pipeline. To serve a global business and with marketers spread across regions, RES needed an innovative approach that would enable the organization to efficiently discover, engage and upload new contacts into their marketing automation system. The RES marketing team implemented Integrate’s Demand Orchestration Software to deliver new digital cap

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