HEISE ONLINE INCREASES READER LOYALTY WITH DATA-DRIVEN CUSTOMER
HEISE ONLINE INCREASES READER LOYALTY WITH DATA-DRIVEN CUSTOMER
5 Pages© 2021 | WWW.MAPP.COM Like many other businesses, publishers and media companies have also faced challenges posed by COVID-19. While they may have benefitted from an increased interest in news over the past year, it remains critical for publishers to target their online offerings more efficiently. More than ever, it is important to identify people who are potentially willing to pay for the editorial content and then to specifically target them with relevant information. CASE STUDY HEISE ONLINE INCREASES READER LOYALTY WITH DATA-DRIVEN CUSTOMER AUDIENCE MANAGEMENT© 2021 | WWW.MAPP.COM Heise Medien is one of the leading publishers in IT and tech news in the German language. The media company has been relying on paid digital content offers for some time. The publisher has now
