DATA STREAMS: FLACONI SWITCHES TO REAL-TIME MARKETING
DATA STREAMS: FLACONI SWITCHES TO REAL-TIME MARKETING
4 Pagesflaconi is Germany’s largest online-only retailer for beauty products. The online shop’s extensive portfolio is made up of over 850 international brands and more than 55,000 products. From natural cosmetics to premium products, flaconi fills drugstore shelves with everything from perfumes, to make-up products, to hair-care products, to accessories. C A SE S TUDY: FL ACONI © 2021 | WWW.MAPP.COM DATA STREAMS: FLACONI SWITCHES TO REAL-TIME MARKETING© 2021 | WWW.MAPP.COM THE CHALLENGES The online market for perfumes and cosmetics is characterized by a high level of competition. The products from different retailers can be easily substituted for one another. Many end-users have a clear idea of which beauty products and brands they are looking for. That’s why, for flaconi, it’s all abou
