TODAY 2 YEARS AGO 50 YEARS AGO MARKETING How to use data correctly and drive growth Data-Driven Marketing How to use data correctly and drive growth Contents A PUBLICATION OF 2 Why Data-Driven Marketing The Basics of Data-Driven Marketing and the Customer Journey How to Drive Growth How to Optimize the Customer Journey Results: Connecting the Dots Between Strategic Goals, Tactics and Attribution The Road to Data-Driven Marketing Conclusion T able of Contents 1. 2. 3. 4. 5. 6. 7.Data-Driven Marketing How to use data correctly and drive growth Contents A PUBLICATION OF 3 Marketing has experienced a fundamental shift recently. Techniques and thinking that worked for 50 years have grown stale, with the lone surviving tenet: the customer is always right. Business success is now direct

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