Case Study
Monte-Carlo Société des Bains de Mer (SBM) Deepens Their Customer Knowledge and Boosts Engagement Through Personalized Campaigns
Monte-Carlo Société des Bains de Mer (SBM) Deepens Their Customer Knowledge and Boosts Engagement Through Personalized Campaigns
© 2021 | WWW.MAPP.COM In early 2019, Monte-Carlo SBM completed a four-year transformation of the Hôtel de Paris Monte-Carlo and the new district One Monte-Carlo, offering luxury residences, shopping, restaurants and a conference center. SBM’s vision is to make Monte-Carlo the most exclusive experience in Europe. ABOUT MONTE-CARLO SOCIÉTÉ DES BAINS DE MER (SBM) Since 1863, Monte-Carlo SBM has the finest collection of one-of-a-kind experience in Monaco. The group operates 4 casinos (like the prestigious Casino de Monte-Carlo), 4 luxury hotels (Hôtel de Paris Monte-Carlo, Hôtel Hermitage Monte-Carlo, Monte-Carlo Beach, Monte-Carlo Bay Hotel & Resort), 3 spas (including Thermes Marins Monte-Carlo), and more than 30 restaurants. A mecca for nightlife, they also offer a fantastic range o