Witt-Gruppe is a successful international omni-channel fashion retailer and a member of the global Otto Group. Witt-Gruppe has been using the email channel as part of its marketing mix for some time now. The company’s campaigns include 36 different newsletters each week for 10 different brands (including WITT WEIDEN) in 10 countries and 18 online stores. A total of 20 million emails are sent every month. C A SE S TUDY: WIT T- GRUPPE © 2020 | WWW.MAPP.COM THE CHALLENGE The main challenge for the marketing team of Witt-Gruppe was to manage its email marketing activities more efficiently in day-to-day operations. Because there were very few options to automate the process, email lists previously had to be set up manually at the start of each day. Uploading mailing lists and having to

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