Data-Driven Customer Experience in Financial Services CASE STUDY2 CASE STUDY DATA-DRIVEN CUSTOMER EXPERIENCE IN FINANCIAL SERVICES TERADATA.COM Benefits The rapid migration to digital banking technologies driven by the pandemic will continue into the recovery. One-third of retail banking customers plan to increase their use of online and mobile banking services post COVID-19. * Financial Services enterprises that make the right investments now could build an enduring advantage in serving customers. Advanced customer analytics informed by new digital banking sources allows financial services firms to develop insights on customer cohorts and behaviors, and to more precisely target and tailor products and value propositions. Recent advances in analytics, such as non-linear mac

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