Health Care Increase SEM Conversions 62% by Using 1 st -Party Data to Optimize Strategy2 Increase SEM Conversions 62% by Using 1 st -Party Data to Optimize Strategy CLIENT A nationally focused health care company with multiple locations. CHALLENGE Use proprietary client data to optimize AdWords and Bing campaigns to produce a greater quantity of qualified leads. SOLUTIONS The client’s leads have three stages en route to closed sales: leads,

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