Pepsico’s primary methods of collecting 1st party data include: Since 2016, PepsiCo has trusted Mapp’s powerful customer data platform (CDP) with storing their 1st party data across multiple brands, such as Walkers, Quaker Oats, Lays, Doritos, and PepsiMAX to name a few, in their Europe Sub-Saharan Africa (ESSA) region. PepsiCo then activates this data within Mapp Engage to send relevant, personalized emails to their database of contacts. They also use Mapp’s open marketing automation platform to send automated exports to PepsiCo’s SFTP for multi-team access across brands. Social media is an important part of PepsiCo’s global marketing strategy, and they include many social platforms, like Facebook, Instagram, Snapchat, Pinterest, Twitter and most recently TikTok. They use th

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