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The Revenue Execution Playbook for B2C Marketers: Optimize Social Media Ads with 1st-Party Data

The Revenue Execution Playbook for B2C Marketers: Optimize Social Media Ads with 1st-Party Data

Invoca
Pages 8 Pages

The "Revenue Execution Playbook for B2C Marketers" focuses on optimizing social media ads with first-party data from phone calls. Using Invoca’s AI-driven platform, marketers can accurately measure online and offline conversions, optimize retargeting, and improve ROAS. By integrating call intent data into social media ad platforms, brands can create high-intent lookalike audiences, reduce wasted ad spend, and drive better conversion rates.

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